The Danish way: Carlsberg’s new integrated marketing campaign

Lager brand Carlsberg has launched a new marketing campaign in the UK, which aims to emphasise its Danish heritage and give a much-needed boost to the brand. Image Credit Costing

How businesses can save money on refrigeration

Refrigeration is an expensive part of running a restaurant, but there are lots of ways for restaurant managers to save money. If you run a restaurant and you want to

How Do You Choose The Right Credit Card Processing System For Your Company?

When you are trying to choose the right credit card processing system for your business, make sure to find the solution that is tailored to your customers. Whether your business

A guide to creating engaging content

Every Digital Marketer knows the importance of Content Marketing and the part it plays in determining the success of your Marketing strategy. Creating engaging content is a win-win as it

How content marketing and SEO can help your business

Being a business owner there are many responsibilities and duties that you need to perform. One of them is marketing that helps in increasing the sales of business. There are

Why Does LED Lighting Prove Advantageous Both Financially and Operationally

Both LED lighting and lighting technology in general have advanced tremendously over the last few decades. It has given facility managers, of many locations, the chance to institute substantial savings

Rebranding Is Easy With Marketing Consultants

Today, branding is thought to be the primary investment and consideration for any business or organization. This is why many business firms tend to hire strategic marketing consultants like BrandQuest,

Understanding Tax: What Should Small Businesses Pay?

It’s an expense that all businesses, big and small, must include in their accounts. To stay on the straight and narrow, paying tax is an absolute necessity, but for many

Is Now a Good or Bad Time to Get Into Forex Trading?

Unless you have cut off from all news for the past year, it is pretty clear that we are living in very ‘interesting times’ in terms of politics and economics

Choose the Right Approach to Branding and Marketing

No business can be successful unless it manages to master the branding and marketing of both the company and the products.  In fact, there is a difference between branding and