3 Ways Animated Explainer Videos Can Improve Your Marketing Strategy

3 Ways Animated Explainer Videos Can Improve Your Marketing Strategy

Video marketing has been a trend for a while now, and its effects on user engagement are no big secret. Even so, there are still a lot of companies who fail to see its benefits and end up forgetting to add the content in their marketing strategy.

If you’re planning to set up your own company, don’t forget about adding video content. Remember that aside from being more accessible thanks to better Internet services and high-tech mobile devices, it can be easily digested by the audience.

One type of video, in particular, has changed how innovative ideas and concepts are presented to the market: animated explainer video. Although most people think this type of content is just a way to overcome the challenge of the increasingly limited attention span of the audience, it is actually capable of so much more.

Below are three ways how animated explainer clips can improve your marketing tactics and, ultimately, drive your company into achieving its goals:

  1. Pitching Services for Both New and Old Customers

With animated explainer videos, sales pitching has never been so easy and so effective. In fact, it is so useful in this aspect of marketing that your brand is empowered into reaching new clients while still catering to your loyal patrons.

If you’re wondering why this is the case, here are some characteristics an animated explainer video has that makes it so compelling:

 

Adaptable

Explainer videos are usually short and sweet, making them adaptable and easy to edit should the need arise. For instance, if you’re planning to launch a new feature for an already existing product or service, all you need to do is add a couple of extra seconds. No need to create an entirely new clip for that one add-on.

 

Approachable

Let’s face it; there’s always a learning curve when it comes to innovations. While animated explainer videos are no exception to this, it is relatively easier to learn and approachable for marketers. Because of this user-friendly aspect of the content, business owners and their marketing specialists don’t need to spend a considerable sum of money just to study this type of marketing tool.

 

Versatile

Even after having your first animated explainer video produced, there’s a chance that you’re still unsure where to put it in your marketing strategy. Lucky for you, one advantage that this type of content has is its versatility.

Because it can be applied in several different contexts, explainer clips can be used in various channels. Whether you choose to embed it on your website’s homepage, keep on YouTube, or both, the clip will surely boost your audience engagement rate. You can even use it during corporate events, both big and small (more on that later).

 

Enabling

The animation aspect of explainer videos provides it with an enabling characteristic that many marketers love. Because it is used to simplify vague ideas and complicated concepts, this type of content is best done without holding back from creative experimentation.

By adding features ranging from jokes and puns to impressive musical scores, you can make your explainer video more relatable and memorable for your specific target audience.

 

  1. Leave a Good Impression on Conventions and Trade Shows

Corporate events such as conventions and trade shows are wonderful opportunities to expand your company’s reach, both to potential clientele and business partners. As with sales pitching, animated explainer clips offer you a fast and effective way to deliver your message.

As mentioned earlier, animated explainer clips are versatile enough to be used on various platforms, and these types of corporate events are no exception.

Take a busy trade show, for example. Your goal is to get your message across, but the event is jam-packed with competitors and other distractions. Playing an explainer video in a loop in a screen just behind your booth can help convey your company’s flavor in 60 seconds or less. The best part is, you don’t have to force people to stop by your booth to listen – the venue’s audio-visual system should be able to take care of that.

Here’s a great tip: include captions or subtitles on-screen. This way, your target audience can still get the message even if they cannot hear it due to their distance from your booth or the noise from other exhibits. This will also help overcome some instances when traders are allowed to play sounds during the event.

 

  1. Produce Better Results from Email Marketing

Ever wondered why your email marketing strategy isn’t doing your company any good? It’s because it isn’t interesting enough.

Explainer videos can change that. In fact, Syndacast reported that, by adding the word “video” on your email subject, you could increase open rates by roughly 19 percent, reduce “unsubscribe” rates by about 26 percent, and bolster email click-throughs by as much as 65 percent.

There are several ways to incorporate animated explainer videos into this:

  • You can add it to the third or fourth email you send your subscribers during your email marketing workflow. This should be during your email nurture sequence, around the time you gradually divert the audience’s focus from the free content (e.g., free ebook) to what your products or services are all about.
  • You can also use it as a post-sales tool. This can be a tutorial on how to assemble or use a product correctly.

 

Yield Better Results by Marketing with Videos

Videos have long been the bread-and-butter of social media and for a good reason. It offers a way to convey messages without taking too much of your audience’s time. It has also evolved into several subcategories, like animated explained clips, which effectively yield better engagement results compared to its traditional counterparts.

 

AUTHOR BIO

Anthony Lam is the founder of Punchy Digital Media, a creative agency that helps organisations grow using animated videos and creative visual content. Punchy has a team across Australia and Asia and has worked with clients such as Apple, Westpac and the Australian Government, running campaigns and reaching millions of people.

Category Marketing

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