5 SEO Tips for Healthcare Organizations

5 SEO Tips for Healthcare Organizations

Online Reputation management is a priority for every single healthcare organization out there. And, if it isn’t, it should be.

In today’s day and age, when customers are not happy with the quality of care they receive, they take their dissatisfaction to online forums and review sites. As we all know, the simple reality is that 90% of the people who review a company online are either incredibly satisfied or incredibly dissatisfied with their health service providers (not much in between).  

In the 21st century, the top ten Google search results tied to a medical practice can literally either make or break a business. One simple negative review can really lead to loss in revenue, fewer patients and a completely tarnished reputation.

In this article, we will explore 5 strategies for health organizations to manage their online reputation effectively in today’s day and age.

  1. Review Your Current Online Persona

Don’t feel knowledgeable about what is being said about you online? Google yourself — it is that simple.

Do you want to know what people are saying about you on social media? Simple, Google yourself.

Medical patients usually check physician reviews on social websites like Yelp, ZocDocs, WebMD, RateMDs, Healthgrades, Medical Google Reviews, or Angie’s list, and you can check what people are saying about you. And whether they’re make a positive impression about your business or not by looking you up online.   

You should check online posts, comments and add yourself and your practice to the medical sites mentioned above; it will make you knowledgeable about how to improve yourself and get a great online reputation and teach you on how to be better.

Bottomline: you cannot really hide under a rock in 2019. Whether you like it or not, people are talking about your business online. At the minimum, you need to know what they’re saying.

  1. Claim Your Google Business Listing

A Google business listing is a standard free service provided by Google to all local businesses all over the US. Since Google searching is statistically how most people get their information about doctors online, having a listing profile could make the difference between creating a positive first impression in the digital world?

“My business” is a recognized free service provided by Google. If your medical practice does not have a Google business listing, go and claim yours. This Google free listing allows you to add pictures from your medical service and other relevant information about your business (hours, location, phone number etc), and it also allow your patients to check your company details, your expertise and past reviews of your services.

If you are a physician and you’re looking for ways to improve your business, you can claim your Google business listing online, ironically, by Googling it.

  1. Revamp Your Linkedin Profile

Linkedin is the social network where every professional has a profile. That means you and your business but also every customer out there you hope to one day call your own. Many medical businesses ignore the power of linkedin. In addition to being the number 1 network in the world for business professionals, Linkedin also has the honorable distinction of being the third most popular social media platform in the world, period.

Kevin Pho, one of the most famous doctors, authors and public speakers gives credit to LinkedIn profile for his success while also estimated that 10-15% of his patients check and evaluate his Linkedin profile before reaching out to his medical practice.

  1. Add Your Listing on Popular Websites

Most patients give their medical doctors favorable ratings online according to an analysis of online physician ratings, which means that your presence alone on medical doctors rating websites gives you the opportunity to get exposure and awareness in the digital space.

The most popular platforms for medical doctors online include HealthGrades.com, Vitals.com, Yelp.com, YP.com, RevolutionHealth.com, RateMD.com, Angieslist.com, Checkbook.org, Kudzu.com, and ZocDoc.com according to the research; it is of good advantage to boost your image and reputation on these websites and also to maintain a decent profile.

All of these aggregator websites have free listings. So go and claim yours today!

  1. Monitor Your Presence Proactively

Your online reputation matters. But it can also change on a whim.

Bad press coverage, comments, and reviews can ruin your image and your reputation but also your overall profit margins.

Because of that, it is crucial to know if there are any changes to your online medical practice online. But no doctor has the time to simply go online and look themselves up every day. Fear not – there’s a much simpler options.  Just google “google alerts” and you’ll see what I mean. Google alerts are automated scripts which notify users any time there’s an online mention of their name or the name of their business.

When you take this proactive approach, you will know if anything happening online needs your attention. And then you’ll be able to tackle ny issues found hands on and on the spot.

Category Business

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