8 Tips For Finding The Right Online Marketer For Your Startup

8 Tips For Finding The Right Online Marketer For Your Startup

Finding any sort of service provider for a new business can be challenging. The challenge becomes even bigger when you’re looking for a trustworthy and skilled SEO as hiring the wrong online marketer can potentially ruin your business.

Proper research is needed to ensure that you are not throwing the limited money you have at a person who’s using shady SEO techniques; which means that on top of wasting money, you’ll be risking getting blacklisted by Google. As a result, you could end up spending a lot more money to dig yourself out of the hole your SEO has thrown you in and more time and effort finding a new SEO – once again.

This makes finding the right SEO for your business the first time critical for the success of your company.

So, how do you avoid making the wrong decision? In this post, we shall be looking at 8 tips that will help you find the right SEO for your business the first time around (ref: WebsiteStrategies).

  1. Ask for personal recommendations. If you only choose one tip from this list, then this should be it. High rankings in Google don’t mean an SEO company is a good fit for your business or trustworthy. Ask your friends, colleagues or other non-competing firms about the online marketers they have used and liked.


  1. Set a budget.You will need to decide how much money you can realistically afford to spend on online marketing before you approach any SEO provider. Keep in mind that majority of the firms will require you to put down a deposit upfront, as well as pay a monthly retainer. If you talk to a company and find out that they are way over your budget, move on to another. Find a firm that you can afford. Only when all the firms you talk to turn out to be expensive should you consider a budget re-evaluation.


  1. Set your SEO goals. Decide what results you want. You obviously want traffic, but that is not enough. Think of the results you want to see in your bottom line. Do you want a certain percentage increase in sales or a certain number of leads per month? Sometimes you will need to be a bit flexible with your goals, but having somewhere to start is ideal.


  1. Ask for references. This is not necessary if you were referred by a friend. But if you stumbled upon the firm on your own, a background check will be necessary. Ask the firm to give you phone numbers of past clients and call them personally to find out about the online marketer in question.


  1. Review the contract. There will be no going back once you sign the contract. Ask to see it even before you give a verbal agreement to hire the firm. Check for length of service term, whether the contract auto-renews, and whether there are built-in price increases.


  1. Ask for case studies. If an SEO firm cannot or will not show you concrete samples of their previous work, it’s most likely no good. It either means they have no experience or they don’t bother putting together those resources for potential clients – neither of which is good.


  1. Askabout the specific person who will handle your account. For larger firms with numerous employees, it is important to find out about the specific person who will be handling your SEO. Ask the sales manager, CEO, or the company representative you will be talking to about the skills and experience of the person who will be assigned the task of managing your account.


  1. Find out how the results will be communicated to you. All firms provide clients with regular reports on their site’s performance. Some of the things the report should include are rankings for specific keywords, the amount of traffic, and any changes made to the site. Full reports are typically provided each month but make sure you confirm this. Also, ask about how you can make enquiries about your SEO and how long it will typically take to get a response.

If any of the online marketers you are considering ticks all the boxes (sometimes with a few compromises), then you can go ahead and hire them.


Category Marketing

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