by Debra Valenza | July 24, 2017 2:41 pm
With a year now passed since the historic vote for the UK to leave the EU, Lycetts, which provides insurance for arcades as well as cover for many other types of tourism attractions, looks at how Brexit is affecting the nation’s tourism scene…
Research has suggested that international travellers are seeing the UK as a popular destination. When surveying over 7,000 international holidaymakers, for example, Barclays’ Destination UK report found that 97 per cent wish to see the UK in person within the coming months or at least some point in the future. 60 per cent also stated that they were now more interested in visiting the UK than they were 12 months previously.
In terms of the most popular regions across the UK for international travellers, here’s a look at the top five areas that this group are setting their sights on:
By being an attractive destination for international visitors, the UK’s economy has received a fantastic boost. This is because a survey conducted as part of the Barclays Destination UK report found that the average spend on accommodation by this group to be £667, along with £453 on shopping and £339 on food and drink.
Official statistics from VisitBritain also revealed that international visitors spent a record £2.7 billion in just January and February 2017. That’s an increase of 11 per cent compared to 2016’s figures over the same two months.
Director of VisitBritain, Patricia Yates, commented: “These figures show that 2017 is off to a cracking start for inbound tourism, one of our most valuable export industries. Britain is offering great value for overseas visitors and we can see the success of our promotions in international markets. We must continue to build on our message of welcome and value in our high spending markets such as China, the US and the valuable European market.”
ABTA’s Travel Trends Report 2017 found that the number of domestic holidays taken throughout the UK jumped from the 64 per cent, which was logged in 2015, to 71 per cent that was recorded in 2016.
The rise of the staycation is further spotlighted by Barclays. This is because in its Destination UK report, it was revealed that more than a third of adults across Britain are choosing to holiday closer to home this year, due to personal preference as opposed to limitations due to cost.
So, what are the main reasons for the average British adult to spend more time in the UK for their holiday? Further research has revealed…
Barclays surveyed more than 2,000 UK holidaymakers too, where they found that the city break was on the minds of 40 per cent who had plans for a UK-based holiday. 37 per cent are more inclined to visit and stay in a rural spot.
When it comes to the most popular regions for domestic holidaymakers, here’s the top five areas:
All of this is delivering the UK’s economy with an even greater boost, if Barclays’ Destination UK report is anything to go by. The average visitor taking a trip within the UK spends an average of £309 on accommodation throughout their staycation, as well as £152 on eating out, £121 on shopping and £72 on holiday parks – if that is part of their domestic getaway.
The UK’s tourism scene certainly looks healthy after analysing all of the facts and stats detailed above. As the UK’s exit from the EU edges ever nearer though, will this remain to be seen? ABTA hopes so by asking the government to focus on five key points in the UK’s Brexit negotiations:
“We want to work with the Government to help make Brexit as successful as possible,” underlined Mark Tanzer, ABTA’s chief executive.
Source URL: http://www.marketingrama.info/brexit-affecting-uk-tourism-better-worse/
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