Hiring a Digital Agency: How to Choose the Right One for Your Brand

Hiring a Digital Agency: How to Choose the Right One for Your Brand

One of the leading advantages of taking your business to the digital realm is it allows you to go head to head with longer-established enterprises and even outperform them. But to harness this advantage, you need to work with an excellent digital agency.

Aside from allowing you to compete effectively with industry veterans, a good digital agency can also secure the following benefits for your brand:

  • Net in new customers, such as those from different parts of the world and people outside of your initially identified market
  • Boost sales
  • Ensure customer loyalty
  • Deliver top-notch customer communications and service
  • Save on marketing costs
  • Stronger brand recall
  • Positive brand image and reputation

With all those benefits, indeed, you need to be discriminating in choosing a digital agency to partner with. There are a lot to choose from, and their quality of services can vary greatly, even if the services are fundamentally similar.

So, how do you actually make the best choice for your brand? Here are some tips from a trusted digital marketing agency in Dubai.

1. Study the agency culture

It would be to your brand’s benefit to work with a digital agency whose culture is similar to yours. This means that it will be so much easier for you to communicate with each other, as their values are likely to align with yours.

Therefore, conduct a background check on the digital agency. Plus, set up a meeting. A personal encounter, even just a single one, can reveal so much about the agency’s code of ethics and commitment in delivering services. 

And, don’t forget to inquire about the digital agency’s culture of study. Does it conduct case studies and thorough market research? A culture of study indicates that the agency is dedicated to producing digital content and implementing tactics that will genuinely distinguish your brand and value.

2. Look into previous work

Check the portfolio of the digital agency, as well. From the portfolio you will see previous works, which reveal the agency’s service range. You’ll be able to tell if the agency’s style of work meets your specific requirements. 

At the same time, you will be able to identify the agency’s core strengths, which you can maximize for your own digital strategy.

3. Find out how updated the agency is with marketing standards

Make sure to bring up the strict standards implemented for digital marketing. Currently, there are promotions authorities that keep track of societal changes that impact digital marketing strategies. See if the digital agencies you’re considering are knowledgeable of these. 

In a lot of countries, local culture and sensitivities need to be considered carefully before releasing marketing content. If you have a good digital marketing agency, you can rest assured that stereotypes will be avoided in all branding efforts for your business. Additionally, your online marketing will meet the metrics for cyberspace advertising, which are legality, honesty and truthfulness, and decency. 

4. Assess the agency’s openness to your ideas

The best digital agencies are the best listeners and communicators. They make sure to listen to your needs first before telling you what they can do or educating you about how digital strategies work.

At the same time, they are not limited in any way. They possess a diverse suite of solutions and can create new ones. Impossible is not in their vocabulary; for them, there’s always a way to service clients and bring significant value to the brand. 

5. Consider their years in the industry

Indeed, you can’t argue against experience and success in the industry. A digital agency is doing it right if it has been around for a long time and remains in demand across a variety of brands. 

You can likewise factor in on how you can leverage the experience of a digital marketing agency in bringing your brand to the consciousness of your target market. Additionally, you can take advantage of how their digital expertise can save your enterprise time, effort, and money. This is due to their understanding of how some marketing strategies and content are more suitable for certain industries more than others. 

For instance, a veteran digital agency knows that email marketing is more effective for retail businesses such as online shopping stores for women. Thus, more attention is directed toward using email and making sure to implement this mode of digital correspondence. Meanwhile, social media marketing is more suitable for real estate and personality-based businesses. Therefore, there’s a greater effort spent on creating content that can be shared on social media platforms.

Best of all, there’s a sense of assurance in the quality of work delivered by a veteran digital agency. Such a company is no longer out to prove itself but is more committed to maintaining the exceptional standards it’s known for.

The search for the best digital agency to hire for your brand is surely no walk in the park. However, all the work that goes into finding the perfect partner for your company will be worth it in the end. Hopefully, the tips shared above can make such a task significantly easier for your business.


Stuart Harris is the Creative Director at Yellow, a Dubai branding agency, digital partner and advertising company working with progressive businesses to build bold, meaningful brands.


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