Local Search and How it Works!

Local Search and How it Works!

Below is information on geographic-specific SEO, as well as some marketing strategies to help you connect with your customers who live near your business.

How Search Engines Determine Geolocation

Local search is based on multiple techniques, including the science of attempting to determine a user’s computer’s geographic location. But how can a search engine possibly know that an internet user is located in Sydney and not in Wellington? Local search works in some fundamental ways, with varying services using different combinations of techniques.

Sometimes, search terms are more than enough to generate local results. For instance, if someone brings up the Google main page and searches for “plastic surgeon Sydney,” the search engine will deliver results for surgeons in Sydney instead of in Hong Kong or New York. If an individual searches Google Ireland, that person is most likely in Ireland. If someone else performs a search using Yahoo! Canada, that person is probably in Canada. Sometimes, partner sites can be even more accurate, relating to a particular region or city. Search engines can also pinpoint geolocation based on IP numbers, which in most cases gives broad insight into the user’s location.

If an individual limits his/her search to “local surgeon,” a search engine will usually guess the individual’s location based on data from the website they are using. Local search and optimisation can be challenging and complicating at times, but they are necessary nowadays for a local business to survive, and that’s why many companies hire reputable marketing agencies; such as marketing agency for plastic surgeons, Azuri Group.

Optimising for Local Searches

Local SEO includes every facet of conventional SEO, with the addition of geography. Thus, local business blogs and websites shouldn’t only focus on keywords that relate to an individual product, topic or service; they should also focus on terms that are relevant to the communities and cities where their businesses serve customers. Productive local search marketing requires that you satisfy specific requirements from Google’s search engine.

Google My Business

Claim your Google My Business page if you haven’t done so already. You will need to make sure that your website meets important guidelines for representing a business on Google.

In order for Google and other popular search engines to accurately link your website with the accurate geolocation, you need to include your full business name, address and phone number on every page of your website. You should use the same format and information when mentioning your name, address and phone number on other blogs or websites.


Due to the fact that local reviews have a huge impact on local SEO, you will need to devote some time getting reviews of your business on local directories, Yelp and Google. Local citations and link building will also take you a long way toward ranking your website higher in local searches. To help increase the likelihood of your content being viewed on local websites you should publish informative and up-to-date content that is relevant to your local market.

Category Business

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