Top Tips to Take Full Advantage of the Right Colours for Your Product Labels

  Top Tips to Take Full Advantage of the Right Colours for Your Product Labels

There is a myriad of styles and designs you can take advantage of when it comes to the labels of your products, be it the classic and traditional, the environmentally-friendly, the minimalist, and so on.  But if you want something that will look extra special, you need to think about the colours as well. There is a certain psychology behind the colours you choose for your product labels, and it pays to make sure that the colours you select are fully maximised. Here’s a list of tips to help you take full advantage of the right colours for your product labels.

Understand the psychology of colours

First, you need to understand the psychology behind colours. All colours evoke a certain feeling or emotion and knowing what these feelings and emotions are can go a long way in helping you take advantage of the right colours. The colours of your product label will have a lot to do with the behaviour of your consumers. For instance, white evokes a feeling of security and relaxation as well as a feeling of tranquillity and lightness. The colour red evokes a lot of strong emotions, from energy to sensuality to warmth, but it can also evoke negative emotions such as danger and failure. Yellow, especially light-yellow, can make a person feel cheerful and optimistic, and it can also make people feel hungry. Black evokes rationality as well as virility and stability, although it can also bring a feeling of sorrow or hopelessness.

All that being said, you need to be very careful with the colours you choose. Ask yourself what kind of emotion you want your consumers to have and make sure your product labels’ colours help you achieve the emotional response you want.

Think of the right contrast

It’s also important to think of contrast, especially when it comes to background and text colours. The best pairing would be light and dark, and the greater the amount of contrast, the more readable the text. A high degree of contrast can also reduce strain on the eyes, and it’s also more visually appealing. Some suggestions include black and white (a classic), or you can also opt for blue and white or green and white, whilst some prefer red and white. When you choose red and white, however, make sure red is the colour of the text and white is the background; if you choose the opposite, this is the least legible of all.

Once you have done your research on the proper colours (make sure they complement your brand and company colours as well), you can then make the right choice when it comes to the labelling system to use. Labelling machines are readily available from companies like Atwell Labellers, and it provides services such as thermal transfer, RFID labelling, linerless labelling, self-adhesive labelling, and more.

Category Business

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