What is vertical-specific SEO?

What is vertical-specific SEO?

Google has been using machine learning algorithms and artificial technologies to refine its search results and provide its users with the best possible answers to their queries. These technologies help the search engine to better understand user intention and ensure that every single search term and keyword generates the highly-relevant search results that its users have come to expect from the world’s biggest search engine.

Image Credit

From interpreting user behaviour to understanding the types of content most appropriate for different contexts, Google’s powerful algorithms are constantly learning. Quality content and relevance are always crucial to performing well in results pages but for businesses in vertical markets, it is also important to pay close attention to several other nuances.

Security

HTTPS has been an important ranking signal for several years, however, it remains far from a one-size-fits-all situation. HTTPS is particularly crucial for vertical industry businesses who frequently require their users to enter personal details. However, others may find themselves limiting their display advertising flexibility, ultimately exposing their revenue streams for little to no gain.

Image Credit

Content length

As this Forbes article explains, content is still king in the world of SEO. Although it is generally thought that long-form content performs better because it is more likely to provide a comprehensive insight into a subject or topic, it would be misguided to apply this strategy across the board. Instead, considering both the search query conducted and the intention behind it is essential.

Working with a professional team specialising in SEO in London, such as the one that can be seen here https://www.elevateuk.com, will help you to determine the ideal word count for content within your industry. Understanding the content strategy of your best ranking competitors is key, as there are huge disparities between industries. As an example, travel websites should be aiming for 2,500-word content, whereas top-ranking finance content typically comes in at under 1,800 words.

Visual content

Text should be accompanied by graphics, video, or still images to boost engagement levels and aid effective communication. Although there certainly aren’t any fixed rules as to how many images should accompany each piece of content, search intent is once again an important factor. As an example, companies in the retail sector will likely benefit from a larger number of images to ensure they are presenting their audience with the best and most comprehensive representation of their products.

Category Marketing

Multimag Comments

We love comments
No Comments Yet! You can be first to comment this post!

Only registered users can comment.