Why Your Small Business Needs a Website

Why Your Small Business Needs a Website

In an age where virtually everyone travels with a device capable of accessing the internet in their pocket, it is surprising to see businesses that don’t have a website. Many small business owners think that their business can’t benefit from a website or that it would cost too much money to run one – neither of which is true.

The fact of the matter is that having a company website is important to any business regardless of its size or the products it offers. That’s because a business website is not just about selling goods and services, but also about providing something of value to both your existing and potential customers.

Reasons why your business should have a website

Webstrategies suggests there are 10 reasons why your small business should have a website:

  1. It makes your business more credible. Increasingly more consumers are searching the web for the products they need to buy even if they will eventually purchase them from a traditional brick and mortar store. Having a website makes your business more credible to this kind of consumer hence increasing your chances of making a sale.
  2. You will save money. You are probably wondering how spending money on building and running a website will translate into saving money. But here is the thing, websites are pretty cheap to build and run. Compared to other types of advertising such as radio and newspapers, a website is one of the cheapest solutions a business has to get its products in front of the masses.
  3. It will help you keep your customers up-to-date. A website is your business’ online catalogue or brochure. But unlike the traditional paper brochure or catalogue, a website is a lot quicker and easier to update ensuring it is never outdated. It’s an extremely effective way of informing your customers of new arrivals, upcoming events, new services you’re offering, special promotions, new products and other things that would interest them.
  4. It’s accessible 24/7. Because of increasingly busy lifestyles, customers can’t always make it to your store during open hours. Since websites are always up, a new or regular customer can find your products and services even when your physical store is closed.
  5. You’ll get access to a wider market. Once online, your business is no longer limited by location. Your goods and services can be viewed and purchased by people from all corners of the world – your business goes international!
  6. A website provides you with a place to showcase your work. Regardless of the kind of business you are in, a business website provides you with a great place to showcase your work and products. You can include an image gallery, a portfolio or testimonials that demonstrate the uniqueness of your product.
  7. It will save you time. As they say, time is money – the more you save, the better. A website enables you to provide all the information your customers need in one place eliminating the need for lengthy phone calls, numerous face-to-face meetings, and unending emails. This saves you a lot of time.
  8. It will help you improve customer service. With a website, you can provide value-added services to your customers by adding a frequently-asked-questions (FAQ) page, posting informative articles relating to your offerings as well as providing newsletters that answer customer questions.

With all the benefits you stand to gain, it’s prudent to create a website for your small business regardless of the kind of products or services you provide.

Category Business

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