How to Write Online Ad Copy That Generates Traffic

How to Write Online Ad Copy That Generates Traffic

Online ads are the bread and butter of almost all modern businesses. Online ads are driven by how compelling the ad copy is. It’s not easy to master this particular form of art. However, if you want to drive traffic with online ads, then you need to learn about how to best write these ads. Here are several suggestions:

Grab Attention with the Headline

This is the cardinal rule of writing online ad copy. The headline must be able to catch the very short attention span of online surfers. Do take time to write a short, eye-popping headline if you will. But do not use incorrect information just to get attention. The headline of the ad must match with the content of the link provided. You can get examples from, a management consult company that also has a thriving social media presence.

Don’t Beat Around the Bush

Ads are of course teasers of a sort. They are intended to get people excited about something so they go and buy it. But ads also offer information about purchases. Therefore, don’t make an ad too much of a teaser. Do present information concisely and clearly so that people know what they are clicking on. Avoid clickbait headlines that could potentially mislead web users. People will complain about the ad, and your domain could potentially get blacklisted. So, be clear with your ads at the same time that you draw in users with interesting teasers.

Use Keywords Naturally

Keywords are mostly for the sake of search engines, not human readers. Ad copies must include keywords to get good rankings. Though it’s a necessity, keywords should not disrupt the flow of natural prose. A human reader should not find a keyword popping out of a text. So, take care to use keywords naturally and organically. Do not use awkward sounding keywords in ad copy if it can be helped.

Use Emotional Triggers

Your ad copy should never tell people what to do, but rather show them. Appeal to their baser emotions to get clicks. You can appeal to a sense of disenfranchisement, anger, sadness, or even joy. For example, divorce lawyers often use terms of entitlement in ads, pitting one spouse against the other. As long as it’s not harmful, do use emotional triggers to get people to click.

Use the Most Interesting Information First, Not Last

If you are writing a novel, then the most interesting information, the plot twist or so, would come at the end. But an advertisement is not a novel. You want web users to eyeball the ad and then click. To get people to do that, present the most interesting information first and foremost. For example, if you are posting an ad for a 50 percent discount sale, include that 50 percent number on top of the ad, either in the headline or the first line. Don’t leave the juicy parts to the last.

Remember that the ad is a teaser. Give them the juicy parts so web users are interested in clicking and finding out what more is offered.

Category Business

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