4 Tips for Hosting an Effective Event for Your New Startup

4 Tips for Hosting an Effective Event for Your New Startup

When it comes to getting the word out about your startup, it can seem overwhelming to find a way to stand out from all the noise. However, no matter how innovative or life-changing your product or service is, if people don’t know about it, then you aren’t going to be able to create a business.

One of the best ways to raise the profile of your brand is to throw an event that creates marketing opportunities, boosts brand awareness, and attracts your target customers. This is by no means a fool-proof plan — a poorly organized event can diminish your company’s dreams just as quickly as a good one can build them up.

To help you out, here are four essential tips for hosting an effective event for your new startup.

1. Consider which type of event will be the most effective.

From conferences to VIP experiences, workshops to pop-up stores, networking sessions, product release parties, thought leadership summits, contests, partner-building roundtables, and interactive trade expo events (to name a few), when it comes to hosting a corporate event, there are plenty of different directions that you can take.

All of these types of events are great for bringing interest and attention to your brand; you just have to choose the one that aligns the most with your overall branding strategy.

For example, hosting a series of workshops helps to establish your company as an authority in the industry and can conceivably reach a wide array of potential customers — as long as the workshops offer something valuable that guests can obtain from the experience. The same sentiment rings true for conferences; however, they usually span over a couple of days, require a lot more resources, and need to attract a significant amount of people.

2. Stick to the plan.

There is no denying that planning, promoting and hosting a startup event is a demanding task that requires a detailed plan and a leader who has fantastic organizational skills. However, if you do it right, hosting an event for your startup is a tremendous way to get your brand name out there, reach new potential customers, and commemorate the transformation of an idea into a living product or service.

The most important thing you can do before starting to organize your event is to sit down and outline clear goals and a comprehensive plan of action for how to achieve them. You need to know the answer to your “Why?” Otherwise, it is going to be very easy to get distracted from the bigger picture of the event when you are dealing with minute details. Failing to establish clear-cut event goals is a surefire way of ending up with an erratic and incoherent soiree.

Obviously, increasing business is the main priority, but you want to ascertain small-scale and precise SMART goals that are directly related to the event. This may mean a specific number of new-to-the-brand attendees, as well as a certain percentage of those attendees who turn into new consumers.

By explicitly describing and distributing the SMART goals you have for the event, you will not only be able to keep the entire team on track, but you will also be able to reflect and review your successes and failings afterward.

3. Understand how to utilize digital marketing.

In this day and age, digital marketing is critical to the success of any event, no matter what niche a business belongs to or how big it is supposed to be. If you want to get the word out there about your upcoming event, and your startup, then you need to be skilled in utilizing digital marketing.

First and foremost, you want to ensure you have optimized the relevant web pages for your event. This might mean creating a landing page, a separate category on your business’s website, or a Facebook event page (or all of the above). Whatever form you choose to use, make sure that the pages are easy to read and have all the most essential information (dates, pricing, and FAQs) answered.

Then, you need to create a social media strategy that will dictate how you spread the word about both the event and your startup before, during, and after the big day. Creating an event-specific hashtag can work wonders for certain types of events, while others may benefit more from a professionally edited video that is shared after the evening. Again, it all depends on the kind of event you are hosting and the brand message you want to spread.

Throughout the event, you want to be collecting as many email addresses as possible to start boosting your email newsletter — an indispensable tool in a startup’s kit.

4. Delegate certain responsibilities to professionals.

At the end of the day, when it comes to planning a corporate event (or really any important event, for that matter), there are so many moving parts and details that need to be sorted out that it can feel impossible for anyone to be on top of it all while also working their usual job.

For this reason, it is highly recommended that you work with a professional event planner who specializes in corporate events. Opting to work with an event management company ensures that you have people involved who have been through the process before and who know what they are doing.

Their years of expertise put them in a position to know what works and what doesn’t, how to keep spending within the budget, and what to do when there is a crisis. In addition to taking over the logistic detailing before the date, the event management company will also be present during the event, which provides you with more significant opportunities to enjoy the time and promote your business.

Has your startup ever hosted an event? If so, what did you learn from the experience? How did it help your business? What were the challenges and difficulties you faced? Let us know your thought and experiences concerning this topic in the comments below!


Charlotte Manzi is the Creative & Project Director at BlueInk Event Management in Dubai. Launched in 2012, BlueInk provides its clients with bespoke, best-in-class event management services. The team’s pursuit of going beyond satisfaction enables them to advise, manage and execute extraordinary experiences that are exceptional and unforgettable.

Category online business

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