How to have a productive brainstorm

How to have a productive brainstorm

Brainstorming is a collaborative and creative process that, if conducted effectively, can lead to great outcomes. Our public relations (PR) team at Adoni Media understand the importance of brainstorming, and how to effectively conduct a productive brainstorm. Here are our top tips.

  1. Come prepared

The brainstorming should start before everyone meets. If you plan your brainstorming sessions ahead of time, everyone can jot down a few points to bring to the meeting. This saves time and gives the opportunity for more independent ideas to come forth. It also gives people who are more introverted a chance to think about ideas in advance and have the opportunity to share them with the group.

  1. Location is key

Carefully consider where you run your brainstorming session. Sometimes you need to remove yourself from the workplace to let your creative juices flow. You don’t want brainstorming to feel manufactured, it needs to be organic and creative in order to come up with the best ideas.

  1. Have a central focus

It is important to clearly outline the goal of the brainstorm and the key focus before commencing. This ensures everyone is on the same page and understands what the goal is. Define the problem or situations you are brainstorming about and lay out the boundaries before the ideas start flowing.

  1. Appoint a facilitator

It’s key to have a facilitator to guide the brainstorming session, encourage conversation and collate ideas. The facilitator can also oversee writing everything down, whether it be on a whiteboard or on a piece a paper that everyone can see.

  1. Hold judgement

Avoid being critical of other people’s ideas. The most productive brainstorm occurs when everyone bounces off each other’s ideas. A tool which is widely used is the “Yes, and…” rule, where you listen to an idea and build on it with an idea of your own.

  1. Follow up

You’ve just had a great brainstorming session, what’s next? It is important to clearly outline and execute the next steps. The facilitator should write a summary document outlining what was discussed in the brainstorming session, along with the next steps and time frames. This can then be sent out to everyone to ensure the next steps are completed, and that everyone is on the same page.

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